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CCWA Earns PRSA Georgia Phoenix Award for Rate Adjustment Awareness Campaign “I’m Invested”


December 2, 2021 – (Morrow, GA) – The Clayton County Water Authority (CCWA) serves a critical role in public health and contributes to the overall quality of life by delivering safe drinking water and responsible wastewater management to homes and businesses across Clayton County. While it’s well-known in the south metro area as a good community citizen and among its utility peers in the water sector, CCWA now adds the distinction of “excellence in public relations” to its long list of honors and awards.

CCWA was awarded a Phoenix Award in Community Relations by the Georgia Chapter of the Public Relations Society of America (PRSA) at a recent ceremony for its 2020-21 rate awareness campaign “I’m Invested.” The goal of the campaign was to build understanding and prepare customers for CCWA’s first rate adjustment in five years.

The Phoenix Awards celebrate the best public relations programs of the year and highest standards of performance from Georgia PR professionals. Entries span numerous communication categories and must meet rigorous guidelines for research, planning, implementation, and evaluation. To ensure neutrality, entries are scored and ranked by another PRSA Chapter (Richmond, VA). There were 132 submissions from Georgia based corporations, organizations, and other entities including several Fortune 500 companies, PR agencies, local municipalities, and non-profit groups. These were whittled to 56 finalists including CCWA. The winners were announced at a special Awards Celebration hosted by PRSA Georgia.

“I’m proud of our communications staff for being competitive, even outside of the water industry, and demonstrating our commitment to openness in all that we do,” said General Manager H. Bernard Franks. “We had some outside help to develop the campaign plan, but it was CCWA staff that led the charge to get information out to the community. We have nearly 400 dedicated professionals working to meet the community’s needs, and this award is a reminder that it’s also important to share the ‘why’ of what we’re doing every day,” adds General Manager H. Bernard Franks.

CCWA will continue to share information about its rates and what that investment supports through its regular communication channels including its website, Facebook page, newsletters, media releases and more. There will also continue to be a focus on the Authority’s affordability program Care.Connect.Conserve. CCC connects customers with local services that are available in times of need without using any money from ratepayers.

About Clayton County Water Authority

The Clayton County Water Authority was created by the Georgia General Assembly in 1955 to provide water and sewer to approximately 450 customers. The Authority has since grown to provide water, sewer, and storm water services to more than 289,000 people throughout Clayton County and its six municipalities. Nearly 400 water professionals work at CCWA operating treatment facilities, maintaining distribution and collection systems, and performing dozens of other critical functions that directly contribute to quality of life in the community. Additionally, the Authority has five raw water reservoirs and can produce up to 42 million gallons per day of potable water and treat up to 38.4 million gallons of wastewater every day. For more information about CCWA, please visit

About PRSA Georgia

The Georgia Chapter of the Public Relations Society of America is the second largest chapter in the country and offers many opportunities for members and nonmembers to network, learn new skills and advocate for the PR profession. For more information, visit